• We use cookies and similar tools to give you the best website experience. By using our site, you accept our Websites Privacy Policy.

If you need help accessing our website, call

Request for Proposals (RFPs)

NYU Langone Health is seeking proposals for the implementation and configuration of a Branded AI-Driven Multimodal Content Studio. This initiative will establish a centralized, secure, and brand-compliant platform for generating, managing, and versioning high-quality owned content across all modalities and channels. Our goal is to support our mission in patient care, research, and education through scalable, on-brand storytelling, while positioning NYU Langone as a leader in responsible AI-driven communications.

The Content Studio must do the following:

  • enable AI-driven generation of text, video, audio, images, avatars, slides/infographics, and dynamic service-line templates
  • support both free-text prompts and pre-built prompt templates
  • generate multiple content variations personalized by persona, demographic, location, and language
  • optimize content for multiple channels, including web, email, social, digital display, media walls, and signage
  • enforce NYULH’s verbal, visual, digital, and content style guidelines, while providing guardrails such as tone checkers, compliance scoring, and sensitive-topic detection
  • support multilingual and region-specific localization
  • provide collaboration tools including commenting, role-based permissions, version control, workflows, and human-in-the-loop approvals
  • integrate seamlessly with existing systems (e.g., Bynder DAM, Drupal CMS, Salesforce Marketing Cloud)
  • incorporate real-time and static audience segmentation models, including support for PHI where applicable
  • offer training, documentation, and change management to ensure successful adoption
  • deliver robust reporting on usage, performance, and compliance

These are additional input and processing requirements:

  • ingest and process NYULH’s Web, Digital, Verbal, and Visual Identity Style Guides (including large documents that are over 140 pages)
  • integrate with NYULH Brand Center assets (logos, color palettes, campaign guidelines, typography, motion kits, sample assets)
  • generate message maps tailored to specific audiences
  • ensure scalability, enterprise security, and accessibility for both internal teams and agency partners

Intention to bid is due 10/3/2025. If you would like to participate in this RFP, please email to ITSourcing@nyulangone.org for RFP document/NDA execution. When submitting bids or questions, please enter the following in the subject line:

[Branded AI-Driven Multimodal Content Studio] —Your Company Name