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Savvy Supporters Give to Hassenfeld Children’s Hospital
After creating and selling bracelets to help other kids, sisters tour hospital to see the impact of their latest venture.
Sienna and Skye Alper are sisters from New York who inherited the family gene for crafting and selling jewelry. Hard workers and tough negotiators, Sienna and Skye make all their own business decisions – including the idea of donating their proceeds to Hassenfeld Children’s Hospital, which they recently toured to see first-hand the impact of their latest venture.
And, oh yes—Sienna is 6 1/2, Skye, 4.
The story of their gift began when the sisters spent a morning making bracelet after bracelet. Their mother, Randi Udell-Alper, who is vice president at London Jewelers, suggested that they sell the bracelets at the East Hampton store since the girls had made so many. Sienna asked her mom if there was a children’s hospital they could donate the proceeds to, and Randi suggested Hassenfeld; she posted photos of the bracelets on social media, helping to drive customers to the store to buy them. Determined to maximize their gift, Sienna told her buyers “this is for charity—no change” if they paid more cash than was needed for a bracelet. Altogether, they raised about $2,000 from selling the jewelry.
Learning about teamwork has been an important component of the sisters’ partnership, and they have found pleasure in philanthropy. Sienna’s next project, she says, will be to raise money to help dogs; her grandmother currently relocates stray dogs to shelters so that they can find new homes.
Interested in supporting Hassenfeld Children’s Hospital through your own teamwork? Here’s how.